THINK! has relaunched its ‘Is pushing it worth it’ speed campaign which aligns perfectly with the first toolbox talk in our 2025 campaign plan. Speed contributes to more than half of all fatal collisions on UK roads, many happen whilst driving within the speed limit but too fast for the road or weather conditions.
January’s Safe Speed Toolbox Talk reminds drivers of the road and traffic conditions where speed needs to be considered and covers:
The speed limit for the road or the vehicle is the absolute maximum speed anyone should travel at, but it doesn’t mean it’s safe to drive at that speed irrespective of conditions. The impact of speeding can be devastating and the difference of a few miles per hour can mean the difference between life and death.